U.S. Hispanics are avid sports fans, and professional sport leagues know it. Our CEO Carlos M. Salinas recently contributed to an article in Crain’s Chicago Business about the White Sox and the team’s focus on Hispanic baseball fans. You can read the entire article by Danny Ecker here: White Sox try to make the sale in […]
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The dress that attracted worldwide attention due to its seemingly changing colors was a social media hit with U.S. Hispanics. Our CEO Carlos M. Salinas contributed to Telemundo’s national news Al Rojo Vivo with a commentary on the social media dynamics behind the dress’ popularity. To view the video by Telemundo’s Janet Rodriguez, follow this
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In July of 2014, thirty members of the Association of National Advertisers (ANA) announced their participation on a month-long study to examine how bot fraud is impacting digital campaigns. Our CEO Carlos M. Salinas spoke to Portada Online’s Susan Kuchinskas about the study’s inclusion of Hispanic digital campaigns. To read the complete article, please follow
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U.S. Hispanics share more than any other demographic group in social media. In a recent report by Telemundo’s correspondent Janet Rodriguez, our CEO Carlos M. Salinas shares his insights on the importance of using social media responsibly. To view the video aired on Telemundo’s national newshow Al Rojo Vivo, please follow this link.
Using Social Media Responsibly Read More »