The Hispanic demographic in the U.S. is a market undergoing immense change. Driven by culture and technology, the shopping habits and behaviors of today’s U.S. Hispanics are considerably different than they were before. Yet, most brands trying to connect with this growing demographic continue to rely on channels and tactics that no longer deliver …
Digital audio in the Hispanic market is on the rise. What does this mean for advertisers? Join our CEO, Carlos M. Salinas, at the third annual RAIN Digital Audio Advertising Summit on June 4th, 2019 at the House of Blues in Chicago to find out. Carlos will moderate the panel presentation entitled Digital Audio in …
We are excited to announce that Spanish Media’s CEO, Carlos M. Salinas, will participate in a panel discussion on diversity in technology. The panel is presented by General Assembly and FWD.us and will take place September 28, 2015 in Chicago. To register, please follow this link: bit.ly/realtalkchi.
We are happy to announce that Spanish Media’s CEO, Carlos M. Salinas, will be a speaker at the Hispanic Business Expo’s “Digital Branding for Success” workshop. The workshop will focus on digital strategies, content, and best practices for connecting with U.S. Hispanics online. The Hispanic Business Expo will take place on Thursday, August 6th in …
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Spanish Media, the U.S. Hispanic digital marketing agency, is pleased to announce we have joined the WeWork community in Chicago River North. We are super excited to meet and work among such talented startups, freelancers, entrepreneurs, and small businesses in Chicago.
U.S. Hispanics are avid sports fans, and professional sport leagues know it. Our CEO Carlos M. Salinas recently contributed to an article in Crain’s Chicago Business about the White Sox and the team’s focus on Hispanic baseball fans. You can read the entire article by Danny Ecker here: White Sox try to make the sale in …
The dress that attracted worldwide attention due to its seemingly changing colors was a social media hit with U.S. Hispanics. Our CEO Carlos M. Salinas contributed to Telemundo’s national news Al Rojo Vivo with a commentary on the social media dynamics behind the dress’ popularity. To view the video by Telemundo’s Janet Rodriguez, follow this …
In July of 2014, thirty members of the Association of National Advertisers (ANA) announced their participation on a month-long study to examine how bot fraud is impacting digital campaigns. Our CEO Carlos M. Salinas spoke to Portada Online’s Susan Kuchinskas about the study’s inclusion of Hispanic digital campaigns. To read the complete article, please follow …
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U.S. Hispanics share more than any other demographic group in social media. In a recent report by Telemundo’s correspondent Janet Rodriguez, our CEO Carlos M. Salinas shares his insights on the importance of using social media responsibly. To view the video aired on Telemundo’s national newshow Al Rojo Vivo, please follow this link.