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Marketing to Hispanic Sports Fans in Chicago
Spanish+Media Team
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March 2015
U.S. Hispanics are avid sports fans, and professional sport leagues know it.
Our CEO Carlos M. Salinas recently contributed to an article in Crain’s Chicago Business about the White Sox and the team’s focus on Hispanic baseball fans.
You can read the entire article by Danny Ecker here: White Sox try to make the sale in Spanish.
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